- November 1
One of the most surprising things when you look at small businesses is how many of them don have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.
Some small business owners have been stuck in their ways slowly seeing growth if at all over the years. But the internet has been around what, 20+ years?
Amazingly there are still a lot of businesses that do not have websites, there are different reasons for this but mostly it comes down to business owners thinking websites are too expensive. Its surprising to learn that a website can be built for very little money. You don need a giant ten thousand page website for your business, just a simple site that tells people about your company, products, services and contact details.
With over 2.2 billion people online, the internet has changed how consumers find and share information. The online world is expanding at a fast pace and is not showing any signs that it is slowing down.
Websites are flexible and can grow as yours business matures. Websites also allow your
business to be available 24 hours a day, 7 days a week, all throughout the year. Do not be left in the dust, websites are one of the most cost-effective tools available, leverage the power of a website now.
What happens when their customers try and find them online and they can ? Lost customer! As a small business owner you want your business to be as visible as possible. Your business might have the better deal or prices, but if no one can find you online then it won matter.
Even the consumers that don buy online still do their due diligence and research the company they are about to purchase from. They want to make sure your business is a reputable company. Having a website will also establish some credibility for your business. Customers will think wow these guys have a cool website, rather than endless Google searches that turn up nothing on your business. Do you want your customers to think you are an outdated company that is not tech savvy like the rest of the world? A website is far more important for a small business than a large business or corporation. A small business needs to continue to get to the next level of their growth and success. It can be done without a web presence. Since the introduction of smart phones and tablets, the amount of time a consumer surfs the web has skyrocketed! All age of consumers are constantly on the web looking for companies to buy from.
A website is also a good deterrent to project that your business is larger than it really is. You can have a professionally developed website that could look better than some Fortune 500 companies. When you get to that point your customers will really respect you. The great thing about the internet is that it doesn care how big your company is. But most small business owners are under the impression that a website is too expensive. This could not be further from the truth. The alarming amount of small business owners not having a website could also be related to the business acumen of some small business owners. Most small business owners don understand the importance of advertising. Having a website is another form of advertising and being visible to your customers is invaluable.